Tea is an important part of Indian culture, and is the most commonly consumed hot drink, despite the country's long history of coffee consumption. Offering tea to guests is part of Indian hospitality. Tea is most often consumed in households, shops, and around Nukad – an area of social gathering of men. Despite its popularity, tea only became the beverage of choice in India in the 20th century. It was initially encouraged as an alternative to coffee which had become expensive and at times unavailable in the aftermath. Indian tea is traditionally offered in small tulip-shaped glasses which are usually held by the rim, in order to save the drinker's fingertips from being burned, as the tea is served boiling hot.